Background
Branding & Design- SettleWell
My Role
SettleWell is a mobile app designed to help users navigate the challenges of settling into a new place by transforming a complex, often stressful experience into a clearer, more supportive journey. Through user-centered research and thoughtful interaction design, I created an experience that prioritizes clarity, accessibility, and emotional reassurance—helping users stay organized, informed, and empowered during times of transition.
The SettleWell logo combines the symbolism of a four-leaf clover—representing luck, opportunity, and new beginnings—with heart and human-inspired forms that reflect friendship, support, and community. Its bold, solid construction conveys trust and reliability, while rounded shapes create a warm, welcoming, and distinctly human feel.
The SettleWell icon system was designed to feel approachable, dependable, and easy to navigate at a glance.
Using rounded corners, bold filled shapes, and a vibrant color palette, the icons communicate warmth and friendliness while maintaining a sense of solidity and trust.
Each icon was intentionally simplified to prioritize clarity, legibility, and accessibility across a range of sizes and devices.
The result is a cohesive visual language that feels welcoming and human, while providing the confidence and reliability users need when engaging with important life transitions.
Research
As the designer for SettleWell, I guided the project from initial concept through final design. My responsibilities included user research, defining user needs and pain points, developing user flows and information architecture, creating wireframes and high-fidelity screens, and shaping the overall interaction and visual design. I also focused on accessibility and emotional usability, ensuring the product not only functioned well, but felt reassuring and easy to navigate during a stressful life transition.
Design
App & Print
To support SettleWell's marketing and communication needs, I developed a flexible design system that translated seamlessly across both digital and print touchpoints. From social media ads and website assets to posters and promotional materials, every element was designed to maintain a consistent brand experience while adapting to the unique requirements of each medium. The result is a cohesive visual identity that helps SettleWell connect with audiences wherever they encounter the brand.
